State our mission in a client-oriented way (similar to Redwood’s mission of sharing expertise with honested we might say: “Our mission is to empower small businesses to thrive in the federal marketplace by providing world-class financial and compliance solutions with honesty, transparency, and impact.”). The vision can be aspirational, like “We envision a level playing field where small and 8(a) businesses can compete and grow confidently, armed with the financial acumen and systems usually reserved for large primes.” These statements reinforce our purpose.